TYR

Based around the Norse mythology, TYR is a car that is linked with finding, identifying and celebrating freedom. It is brand that captures the high end aesthetics that Gen. Z is known to love, while embracing its ridged roots in nature. We are Bjorn Wild.

Art Direction, Graphic Design, Branding

What was suppose to be a project focusing on kinetic typography, turned into a large scale branding project where myself and 18 others created a brand and promotional video for an electric concept car called TYR.

My role on the project was to concept, manage, and direct the branding team to develop a compelling voice and narrative for this car brand.

Branding

Branding team: Matt Campbell, Janhavi Jeevan, Edward Cabalona, Christiana Brown, Yishan Li Liu.

UI/UX Video

UX/UI team: Robert Blanie, Joseph Sandefur, Luna Liu, Jennifer Wee, Nathan Witherell.

Promo Video

Promo team: Valentina Gil Duque, June Kim, Gage Bowman, Dasom Choi, Hanqi Wang, Wenxin Yan, Vinh Bui, Jieru Tang,

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